LOGO/BRAND DESIGN
THE B. RUPPE MUSEUM
Logo and brand design for The B. Rupee Drugstore Museum. The museum highlights the history behind the drugstore and the late Maclovia Zamora who practiced curanderismo (holistic healing).
Program: Adobe Photoshop, Illustrator & InDesign





EL CENTRO DE LA RAZA
50th Anniversary logo design 2019
Program: Adobe Illustrator
Overwhelm Logo
Logo and brand design for Overwhelm. Overwhelm is a shoe gaze band based out of Albuquerque, NM.
Program: Adobe Illustrator
DANA C. WOOD RACING
Racing group at The University of New Mexico 2020
Program: Adobe Illustrator
CAMPAIGN DESIGN
GOODWILL
E-COMMERCE
Designer
Campaign promoted the new e-commerce platform for Goodwill New Mexico. It included printed signage throughout the stores, as well as digital ads and social media graphics.
Program: Adobe Photoshop & InDesign



GOODWILL BACK TO SCHOOL CAMPAIGN
Design Lead
Campaign encouraged the community to shop at Goodwill for back to school clothes. Thrifting is creative and very DIY-esque, so we went with a DIY/creative feel to the design elements.
Program: Adobe InDesign & Illustrator
PRINT DESIGN
GOODWILL BUS AD
Design Lead
Bus stop ad for the Homeless Veterans Reintegration program at GoodwillNM. *Current photo is a mockup since ad hasn’t been printed yet.
Program: Adobe InDesign
DIGITAL DESIGN
Project Echo Digital Holiday Card
Design Lead
Project Echo is a program apart of UNM Health and Sciences. It is a model used to spread knowledge on the world’s greatest challenges: health care, education and climate change. The model makes this education accessible in rural and underserved communities around the world.
Project Echo needed a holiday card that was inclusive to everyone while also not wintery. They work with various regions and people across the world. So I chose to illustrate flowers/plant life that is known to each region they work with. The words “Joy of sharing” is a soft nod to the holiday season and Project Echos entire mission.
Program: Adobe Illustrator.
GOODWILL ANNUAL REPORT
Design Lead
GoodwillNM 2020 Annual Report. Includes 2020 participant data as well as a success story and a note from the CEO.
Program: Adobe InDesign & Photoshop
EVENT FLYERS & ORGANIZING
NIGHTMARE ON CENTRAL TATTOO EVENT
Created for Iron Anchor Tattoo in Albuquerque,NM.
Program: Adobe Photoshop
UNM FILM CAPSTONE
Flyer for the 2019 UNM Film & Digital Media Senior Capstone Premiere. Hosted at The Kimo Theater in Albuquerque.
Program: Adobe InDesign & Illustrator
Various Event Graphics


CELEBRANDO LA COMUNIDAD V.2
Event Organizer, Design Lead
The second installment of Celebrando la Comunidad. A free community event for artists, musicians, and creatives. Volume 2 was hosted at Secret Gallery. I collaborated with Raiz of Planned Parenthood and fellow designer Loisse.




ANIMATION & VIDEO
Video filmed and produced in house by Olivia Lujan for GoodwillNM.
Program: Adobe Premiere & After Effects
Various hand drawn animations created for personal projects.
Program: Adobe Photoshop, Premiere, & After Effects
To see more recent work follow me on Instagram @cut_throatdesigns